The Mobile Movement: Understanding Smartphone Consumers
This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Channel: Education Uploaded: November 30, 1999 at 12:00 am Author: GoogleMobileAds
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AMCDWebSolutions (November 30, 1999 at 12:00 am)
Great basic info!
giffordwatkins (November 30, 1999 at 12:00 am)
ack
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profitrain (November 30, 1999 at 12:00 am)
Great Report. This is convincing evidence that SmartPhones are a major force in communication on the internet. Tweet profitrain to learn more about mobile marketing and see the ProfiTrain Channel for another video on this topic
profitrain (November 30, 1999 at 12:00 am)
@profitrain this really confirms the changes we are seeing in the marketplace. People with smartphones are addicted to them - never let them out of their sight. Mobile is the most powerful marketing tool yet. Look for my video on here.
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